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Why did you decide to work for CCGrass?

I always knew that I wanted to work for an international company, in an English-speaking environment, which is why I got an English translator degree, followed by a Bachelor of Arts degree in International Business.

When CCGrass opened the European office at the Frankfurt Airport, I knew that this was a great chance to be part of an international team with great responsibilities and opportunities.

What is your role at CCGrass?

When I started working for CCGrass Europe, over two years ago, I didn’t have a defined set of responsibilities; this allowed me to bring in my own ideas and initiative.

In the beginning, a lot of my work had to do with implementing a structure and building a database that the whole European team was comfortable using. I’m still maintaining the structure to keep everything organised, but since the system is up and running now, its just a minor part of my job.

The main part of my job is marketing. Together with my colleagues in China we prepare and manage the content for social media accounts, as well as the homepages. We also plan international exhibitions and create brochures, sales sheets, presentations, and other sales collateral.

Recently we have started sending out weekly newsletters from the EU office. The newsletter will soon be available in German as well, which leads me on to my next responsibility, the translations.

As our office is in Germany and some of our target audience is German speaking, I translate all technical data sheets, brochures, articles etc. from English into German and vice versa. We are also currently working on our German homepage, which will be up soon.

What is it like working for the European CCGrass team?

It has been a great journey building the presence in Europe and being a part of its growth from the very beginning. Since we are a small team, every single one of us has a significant impact. To be able to work in a team like ours, where the team members are located all over Europe, it is important to be self-motivated and have good communication skills.

Working in a small ‘’start up’’ team, also makes you gain knowledge and insight beyond your role, which is great because it forces you to adopt new skills.

Although we are a small team here in Europe, we do get a lot of support from our colleagues in China, who we talk to on a regular basis.

Would you say that marketing differs across Europe?

Yes, definitely. It’s fascinating to me to see how some advertising may work well in one country and may not in another. We do try to create our marketing material in different languages and with different content for different target audiences.

Marketing your business in different European countries requires a lot more than just understanding the cultural differences though; there are quite a few country-specific laws that you must comply with, which adds to the complexity of the role.

For more information or marketing material please contact Agnes directly at

agnes.lachetta@ccgrasseurope.com